Auditory & Music Research
Hearing: Discovering the Sonic Story with BOSE
Research Context
Surveying listeners' reactions to Bose speakers (Soundlink Flex 2 and Soundlink Max) in a 'blind' test—without knowing the names, specs, or prices. Purely measuring enjoyment and excitement across different music genres to forge an invisible emotional bond.
Sonic Profile
Brain data accurately reflected audio signatures: - Soundlink Flex 2: High enjoyment recorded for vibrant, catchy youth music. - Soundlink Max: Greater 'Attention', 'Engagement', and 'Excitement' for detailed acoustics and deep bass. Helping BOSE confidently narrate their product story utilizing authentic emotional metrics.
