Olfactory & Emotion Research
Smell: Pioneering Fragrance Experience with YSL
Research Context
Surveying customer sentiment when testing YSL's pioneering perfumes. The goal was to see the brain's real-time emotional response to different scents, allowing for the precise recommendation of the perfect perfume tailored to the customer's style and intended use, beyond mere self-reported preferences.
Emotional Feedback
Brain analysis clearly identified the perfect matches: - Black Opium: Exhibited strong 'Enchantment', perfect for seductive, mysterious vibes. - Libre: Showcased standout 'Excitement', suitable for elegant corporate settings. - Mon Paris: Displayed clear 'Interest' from sweet, romantic fruity notes suited for private dates.
