Tactile Research
Touch: Experiencing Material Differences
Research Context
Touch provides subtle yet powerful cues in purchasing decisions. ECT surveyed tactile feedback for premium bedding materials at Sa Maison, as well as the elasticity and comfort of pioneering sports shoes by Nike.
Tactile Impact
Sensations felt by hands or feet immediately reflect in the brain's 'Relaxation' and 'Excitement' metrics. Smooth, breathable materials create long-lasting positive mental states, fostering stronger brand loyalty far beyond the value of mere technical fabrics.
