Visual & Packaging Research
Vision: Exploring Toy Packaging with My Kingdom
Research Context
Lotte prototyped the Consumer Research solution to survey parents' perceptions when examining toy packaging. This provided a fascinating angle since the target audience was parents making the purchasing decisions, not the children. It helped analyze the crucial visual factors of persuasion.
Attention Results
EEG technology helped decode the parents' packaging-driven decisions: - Tank & Firetruck: Impressive imagery and detailed play instructions maintained a high 'Engagement' level. - Robot: Despite strong initial 'Attention' due to novelty, the lack of detailed convincing information on the box led to a rapid drop in interest.
