Lotte Department Store Test Summary
Decoding Humans to Revolutionize the Shopping Experience
✦ Comprehensive Research & Analysis Solutions
Before diving into applications of electroencephalography (EEG), ECGROUP proudly offers a holistic ecosystem of survey, research, and market analysis solutions. We design multidimensional research methodologies tailored to the specific challenges of each business.
Traditional Research
Systematically conducted quantitative and qualitative methods (Online/Offline surveys, Focus groups, In-depth interviews...) to collect conscious behavioral data and direct user feedback.
Breakthrough Technologies
Deep integration of the most advanced neurobiological measurement technologies such as Neuromarketing, Eye-tracking, and EEG to decode subconscious reactions and genuine emotions that customers cannot express in words.
The perfect combination of traditional methods and breakthrough technologies allows ECGROUP to deliver an absolutely precise picture of customer insights, supporting businesses in making strategic decisions and optimizing performance.
🎯 Primary Goal
Collect convenient feedback immediately upon product use - bringing an exciting experience to customers. Provide an authentic perspective on the hardest questions, as well as comparisons between favorite choices in multiple fields like Cosmetics, Entertainment, Sportswear, Kid toys, and F&B.
Case Study - YSL
Lotte trialed our Consumer Research solution to survey YSL's pioneering perfumes: • Tracked real-time brain responses during testing of Black Opium, Libre, and Mon Paris. • Revealed precise emotional states like 'Enchantment', 'Excitement', and 'Interest'. • Result: Unprecedented personalized in-store matching of perfumes to customer styles.
Case Study - BOSE
We evaluated customer responses to Bose speakers (Soundlink Flex 2 vs Soundlink Max) without revealing names, specs, or prices, focusing purely on genuine audio appreciation across different music genres. The result uncovered an invisible emotional connection: Flex 2 drew pure 'Interest' mapping to energetic young styles, while Soundlink Max drew intense 'Engagement' and 'Excitement' suited for detail-oriented audiophiles.
Case Study - My Kingdom
Surveying parents observing toy packaging revealed they often focus heavily on packaging information when buying without children present. EEG data successfully distinguished why impressive packaging (Tank vs Fire Truck) sustained 'Interest', while novel but poorly informative packaging (Robot) caused an initial spike in 'Attention' that quickly dissipated.
New Discoveries
Beyond the primary goals, this breakthrough survey solution forms a two-way invisible connection regarding the customer's true desires. Information that isn't written or spoken provides profound, novel insights. Instead of immediately pitching specs, staff use the solution to listen first, then lead the brand story convincingly based on the customer's authentic emotions, vastly increasing sales conversion and satisfaction.
